Las Tipas Rosario [Santa Fe, Argentina] opened one of the most modern and premium theatres of Latam with 3 hybrid 4D E-Motion screens.
With 200 4D E-Motion seats spread across three theatres, the exhibitor had already been a pioneer by installing two hybrid 4D theatres in its Paraná [Entre Ríos, Argentina] cinema complex. “It allows us to offer six or seven different titles, which we wouldn’t be able to offer if we had just one 4D theatre. We’re aiming for programming flexibility,” Paulo Brunone, partner of Las Tipas Cinema and representative of Bardan Argentina, told ultracine.com
HYBRID THEATRES
This new concept preserves the traditional layout of the theatre and its seats while incorporating a few rows of 4D E-Motion seats and their effects. A designated section of the theatre is adapted to seamlessly integrate the equipment without compromising functionality. In this setup, audiences have the option to choose between purchasing a 4D ticket or watching the film in a conventional seat. Since this technology does not require a special technical room, installation is straightforward and our team collaborates closely with exhibitors to plan and execute the layout to perfection, ensuring the best personalized experience for their attendees.
Exhibitors have expressed interest in this alternative for several years, as they seek conservative investment options that can still enhance the cinema experience. The hybrid theatre is ideal for complexes that have fewer screens, with the possibility of continuing to add more rows gradually in the future. Once they know the format, the public tends to choose to see titles in 4D and if capacity is limited, the exhibitor will probably request the addition of more modules. That is why planning with the exhibitors is important to make the best proposal adapted to each case.